Home staging is so much more than decorating. It is a critical component to ensuring that your home gets sold. When you invest in home staging, your house becomes more appealing to buyers and you are more likely to get the price you seek. With this outcome it is surprising to learn that may sellers do not choose home staging. The reason behind this is myths and misconceptions.
It is not uncommon for sellers to set the price of their home according to others in the area. However, when they fail to consider landscaping, painting and other staging effects they are not going to get what they seek. Houses with stubborn owners who will not make minor improvements sit on the market for months at a time. This is not a good look to house hunters. To successfully sell your home and get a price you want, you need to invest in home staging. Overcoming the common myths below will up your houses appeal factor and get you the sale.
Myth #1: My home will sell on its own
To sell your home you need to have the right price but you also need to market the place and prepare it for purchase. Buyers are not typically fond of the “as-is” condition. Sellers would be wise to get out of their own way and focus on the buyer. Once you are able to detach yourself from the house you can see things more clearly and objectively. This allows you to prepare it for maximum buyer appeal. The more attention the house gets the more offers you get.
Myth #2: Staging is expensive
This is a common misconception that is not always true. You will have to spend some money to get the house fixed up but it doesn’t have to break your bank. If you remember that home staging adds value to your home, then the added expenses are worth it. Sellers often think painting, changing carpet and re-doing bathrooms is too costly but buyers will appreciate that there is less work to do after move in. If a buyer is faced with making the fixes themselves, they are either going to give a low-ball offer if one at all. Not staging the home could lose you the sale.
Myth #3: Staging only works on vacant spaces
This myth is common among both sellers and real estate agents and it could not be further from the truth. While a vacant property can be livened up with home staging a house that is still occupied benefits too. It forces the occupants to clean up their stuff, organize and start consolidating. The Real Estate Staging Association reports that only 10% of buyers see the potential of a home. This makes it important for sellers to show them exactly what they can get out of a house and staging is a great way to demonstrate how they can enjoy that property.
With home staging you can attract the right buyers and you stay at the forefront of their minds after they have visited. Since it is most likely that the sellers are also looking for a new house, they need to view their current home in the same way; as a buyer would. They need to consider what each room tells them and determine if the house is outdated or cluttered or too dark. Consider if the house is boring as well as what the most appealing features are so they can be accented.
Myth #4: Staging is just cleaning
While cleaning and organizing are factors of home staging, there is much more involved. You want to consider what will create a lasting impression on the buyer so it is worth learning their demographics, hobbies, lifestyles and spending habits. Additionally, you want to take care of any repairs, update the décor and make the most of the space by rearranging furniture.
Myth #5: Staging is the same as decorating
Decorating a home involves displays of the homeowner’s personality and preferences. Home staging on the other hand is a presentation of the home as a showcase for sale. It involves real estate knowledge as well as creative designing so as to match the neighborhood style. Additionally, staging requires the ability to carry out any necessary repairs. You essentially want your home to look like the model homes you see at new developments, perfect for each buyer to imagine their life in.